During the visit, Rory had the opportunity to meet and learn from a number of inspiring people across Apple. These conversations offered valuable insight into the company’s culture, its approach to collaboration and its commitment to creating technology that makes a meaningful difference in people’s lives.

One of the most memorable moments of the visit was meeting Apple CEO Tim Cook. It was a significant experience and one Rory remains extremely grateful for.

Rory also had the opportunity to experience Apple Vision Pro first-hand. Testing the technology provided a fascinating perspective on the future of digital interaction, creativity, learning and accessibility, while demonstrating how emerging technology can create new ways for people to engage with information and the world around them.

As a Business Studies student at Ulster University, the visit gave Rory a great deal to reflect on. It offered a first-hand view of how leadership, technology, brand, workplace culture and long-term strategy operate within one of the world’s most recognised companies.

The experience left Rory feeling deeply inspired and motivated. It strengthened his interest in business, technology and accessibility, while providing valuable lessons that will support his studies and future career.